Episode 117

How to get noticed in mainstream media with persuasive press releases | Mickie Kennedy

Q. What has always been the best form of promotion and probably always will be?

A. Word of mouth marketing, ie. getting people talking about you, your product or your service.

Happy new year to you! Would you like some good PR?

Let's get 2022 off to a flying start with one of the best ways to help you build influence and become known, without having to compete for keywords. Welcome to the world of Press Releases.

My guest today is Mickie Kennedy and he's the founder of eReleases, a company that specialises in press releases and helping get other people talking about you. Who's it for? Who's it not for? What makes a compelling press release and what makes a waste of time and money as a press release?

In this episode:

  • What is a press release?
  • Who should use press releases and why?
  • How do you know if your press release is any good?
  • Why press releases are so cost-effective when done right.
  • How to get help with your press releases.
  • How many releases do you need for a decent campaign?

and more besides.

Find out more about Mickie and eReleases: https://www.ereleases.com/hello-ereleases/?a=115

and take Mickie's FREE 1 hour Press Release strategy masterclass: https://www.ereleases.com/plan/

Mickie's book recommendation was Contagious: Why things catch on by Jonah Berger available on Amazon https://amzn.to/3pPpbIF

Remember to visit our show sponsors BrandFace: HowBrandFaceWorks.com

Join me next time when we'll be speaking about persuasive presentation skills.

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About the Podcast

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Podfluence
The podcast that helps professional communicators tune up their presentation skills to increase their influence, impact and authority.

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About your host

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John Ball

From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.