Episode 83

Åsa Rydhard | How to build your brand story

Can you effectively pitch yourself or your business in 7 seconds?

My guest Åsa Rydhard says yes and she's going to share with us some of the secrets and insights she has learned and now teaches for creating powerful and effective brand stories.

We discussed how this particularly applies to speakers, coaches and consultants as well as anyone who has a complex job or position which they sometimes struggle to explain.

Some key takeaways for me were the principles in being able to have a brief and effective brand story and how powerful that can be in how others talk about you and your work.

Find out more about Åsa here: https://rydhard.com/

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About the Podcast

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Podfluence
The podcast that helps professional communicators tune up their presentation skills to increase their influence, impact and authority.

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About your host

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John Ball

From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.