Episode 132

How to use podcasts to create business success | Alex Sanfilippo

What's one of the best, cost-effective, time-effective ways to build a following these days? Podcasting.

My guest Alex Sanfilippo is a podcaster with an entrepreneurial eye for opportunity. He's the founder of PodPros.com and PodMatch.com, both sites I enjoy using as a member and he is also a super nice guy. We chat about the opportunities in podcasting and what we see happening as it hits a huge growth spurt with YouTube, Facebook and now Twitter getting in on the podcast action.

In this episode:

  • Starting a podcast do's & don'ts
  • Why podcast?
  • Keeping the main thing the main thing
  • Do you need to be an expert?
  • What Alex wishes he'd known sooner
  • What makes a valuable show guest?
  • The opportunities in podcasting

and more besides.

I encourage you to check out Alex's sites and to connect with him since he's a super nice guy.

Alex's book recommendations are High-Performance Habits by Brendan Burchard and The Mom Test by Rob Fitzpatrick. If you are interested in purchasing either of these, please use our affiliate links, it doesn't cost you anything extra and helps to support the show.

Discover more about our show sponsors Brand Face by visiting BrandFace.com

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About the Podcast

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Podfluence
The podcast that helps business coaches build influence and income with podcasts

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About your host

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John Ball

From international flight attendant to international coach and trainer. Then on to podcaster and persuasion expert, it's been quite the journey for John. Now the author of the book Podfluence: how to build professional authority with podcasts, and host of the Podfluence podcast (formerly Speaking Influence) with over 150 episodes and over 10,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma. You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano and the Try To Stand Up podcast where John is on a journey to become funnier on the stage and in his communication.